Below is a list of terms and their definitions, as used throughout the Lab: Message: Hashtags, slogans, ideas, and taglines that serve as reminders of what we think and how we might choose to [...]

Labs can go many different ways. We’ve spent a lot of time building a model that we think will work. We know the landscape, or “ocean”, needs an entirely different outcome. And our start is [...]

The current landscape for Muslims in Canada is dominated by bad narratives.  We approach narratives as a collection of thousands of interconnected stories that together tell us how we should [...]

Developing the Narrative Change Lab has not been an easy process. The ideas and timelines we began with have been set aside for something unlike what we imagined.   The Lab has expanded and is [...]

It’s been four months since we began our work in the Narrative Change Lab. Our plan for the Lab has been to develop it in phases, while intentionally integrating different narrative approaches [...]