Congratulations to our 2023 Content Canada Delegation! Inspirit is proud to support a talented group of Muslim creatives to attend this year’s Content Canada gathering. Meet [...]

Q&A with Arij Mikati For Session #3, Arij Mikati participated as a guest speaker. As the Managing Director of Culture Change at Pillars Fund, Arij presented their work in advancing narrative [...]

Identifying Narratives The Cohort was introduced to the concepts of narratives, deep narratives, stories, and messages, and was asked to identify these elements in Mustafa the Poet’s performance [...]

Time Travel through Pop Culture and Media  In their inaugural session, Cohort participants were asked to talk about the first time they felt represented in pop culture; all said they had no early [...]

Below is a list of terms and their definitions, as used throughout the Lab: Message: Hashtags, slogans, ideas, and taglines that serve as reminders of what we think and how we might choose to [...]

Labs can go many different ways. We’ve spent a lot of time building a model that we think will work. We know the landscape, or “ocean”, needs an entirely different outcome. And our start is [...]

The current landscape for Muslims in Canada is dominated by bad narratives.  We approach narratives as a collection of thousands of interconnected stories that together tell us how we should [...]

On January 29, 2017, a gunman entered the Islamic Cultural Centre of Quebec City, opened fire and killed six men and seriously injured 19 others. In 2021, the federal government designated [...]

Developing the Narrative Change Lab has not been an easy process. The ideas and timelines we began with have been set aside for something unlike what we imagined.   The Lab has expanded and is [...]

It’s been four months since we began our work in the Narrative Change Lab. Our plan for the Lab has been to develop it in phases, while intentionally integrating different narrative approaches [...]