
Amplifying the work of Muslim artists in pop culture.
New Narratives Fund
Inspirit Foundation’s inaugural New Narratives Fund supports the marketing, distribution, audience development and presentation of ambitious, impactful and uniquely creative works by Canadian Muslim artists.
The Fund does not provide grants for content creation; instead, it aims to amplify and strengthen authentic, complex narratives that are ready to launch. The projects must use a pop culture lens and be designed to reach broad and diverse audiences.
Background & Context
One of Inspirit Foundation’s priorities is addressing Islamophobia in Canada through narrative change. Inspirit’s Narrative Change Lab supports the development of infrastructure to advance stories grounded in the experiences of Muslim Canadians that directly and indirectly challenge negative stereotypes.
Based on Inspirit Foundation’s own research and expertise, feedback from our Narrative Change Lab cohort, as well as external consultant recommendations, we are launching this fund to harness the power of Muslim-led narratives in arts and media to shift public perceptions through the power of pop culture.
The New Narratives Fund will amplify projects by Canadian Muslim artists that are ready to be launched into the world through the support of marketing, distribution, audience development, and presentation activities based in Canada.
The core objectives of the fund are to:
Elevate
the work of Muslim artists in Canada
Support
Muslim-led narratives that challenge and confront Islamophobia directly & indirectly
Engage
with a wide, diverse audience
Spark
narrative shifts through the multiplicity of Muslim stories
Eligible Projects
Projects must be ready to launch in 2025 and have a clear audience engagement strategy for artists to grow an audience for their work in Canada.
Learn more about what projects are eligible
Digital & screen-based
Projects include feature films, short films, web series, TV pilot and scripted podcast series.

Performance-based
Projects include theatre, spoken word or poetry, comedy and music.

Multi-disciplinary
Projects that incorporate multiple disciplines are also eligible. Multi-disciplinary projects will be assessed based on the stream identified as their primary project category.
Who Can Apply?
Canadian-based creatives and producers, including performers, directors and collectives with projects ready to launch in 2025.
Who Cannot Apply?
Non-Canadian applicants, teams where the key team members are based outside of Canada, and projects launching in 2026 or later.
Funding Amount
Grants of up to $50,000 CAD are available. Funding will be dispersed in two or three installments depending on the project.
Please note: Successful applicants may not receive the full requested amount depending on the number of grants awarded.
Additional funding of up to $5,000 CAD may be available if members of your key creative team require accessibility support.
Key Dates
– Applications open: February 26, 2025
– Online webinar: March 12, 2025 (watch for details)
– Application deadline: April 10, 2025
– Grantees notified: Week of May 15, 2025
– Public announcement: Week of June 16, 2025 in Toronto
Official Languages
We accept applications in English or French. French page coming soon.
Nous acceptons les candidatures en anglais ou en français. La version française sera bientôt ajoutée.
Successful applications must demonstrate a project that is ready to launch in 2025, as well as a clear outreach plan to showcase the work to a wide and diverse audience.
Application Requirements
Artistic Statement
An artist statement encapsulating the artist’s background and the artistic vision behind their past work and the project that is seeking funding.
Project Details
Submission of the completed (or near-completed) work for which the applicant is seeking marketing, distribution, and audience development funding. Budget & financing plan for the project indicating the marketing, distribution, and audience development expenses for which this fund will be used, as well as contingency measures.
Project Team
Details of key team members. Please note that the lead applicant must identify as Muslim. Preference for applications where other key team members also identify as Muslim.
Marketing, Distribution, and Audience Development Plan
Details on how the funding will be used for the marketing, distribution, audience development, and presentation of the project.
Past Artistic Examples
Submission of one or two artistic examples demonstrating an ability to bring a project to the dissemination phase.
Support Materials
Resume and/or website.

Apply for the New Narratives Fund
Are you a Canadian Muslim artist with a project ready to launch in 2025?
Frequently Asked Questions
For questions and support, please contact grants@inspiritfoundation.org with the subject heading “New Narratives Fund“.
Unfortunately, no. We require all projects to be completed and ready to launch by or before December 2025.
If your project does not require a team and you are holding multiple roles, please describe how the creative and logistical aspects of the project will be handled. If your project requires a team but you do not have one in place yet, your project will not be eligible for funding as we are looking for projects that are completed or near-completion.
Outreach marketing is the process of reaching out and building relationships with people, groups, and organizations in your target audience to boost the visibility of your project, build momentum around the launch, and promote your team, story, and vision.
No, matching funding is NOT required to apply. If you have secured funding or if Inspirit funding will trigger matching funding, please let us know in your budget submission.
Depending on the volume of submissions, we will try to provide brief, constructive feedback for applications that make it to the shortlist stage.
We expect five (5) to ten (10) projects will be funded.
While development (in all disciplines) and production/post-production funding (for screen-based, performance and digital arts) are important, the inaugural fund is focused on projects that are ready or near-ready to be presented to audiences. Therefore, we are only funding the marketing/distribution/audience development component of projects.
Names of the review committee members will be made public after the review process is completed.
Someone who holds a decision-making position on the project (i.e. executive producer, producer, director, and/or writer).
We encourage applicants to submit projects that will undergo few, if any, changes. In the event that your project changes from the one you describe in your application, we will require a detailed update and rationale.
No, this fund is specifically for projects and is not for general organizational operational expenses such as staff salaries or company overheads.
Successful applicants will be chosen by an external review committee with backgrounds in screen-based, digital media and performance arts. The review committee will be made public after the review process is completed. All decisions will be final.
Meet our Lead Consultant and Advisory Committee
Mariam Zaidi, Lead Consultant
Mariam Zaidi is a South Asian filmmaker, film programmer and arts manager based in Toronto. Almost two decades ago, Mariam moved to Canada on her own, prompted by an interest in filmmaking. Struggling as a newcomer to find her footing motivated her to work in organizations that supported the growth of emerging artists, and to find spaces that had a focus on gender equity and better inclusion in screen-based media.
Her directorial debut Safar: Journey (2014) went on to premiere at a number of festivals world-wide and won Best Short Documentary at the We Care Film Festival in the UAE. In 2017 her short film Over Time received the WIFT & DGC award at Reel Asian Film Festival.
Alongside her independent film work, Mariam is a Senior Programmer at the Hot Docs Canadian International Documentary Festival and Toronto Reel Asian International Film Festival, and previously oversaw the Breakthroughs Film Festival as Executive Director. Most recently she worked on the distribution and impact campaigns for the Canadian films, Academy-Award Nominated, To Kill a Tiger (TIFF, 2023) and An Unfinished Journey (Hot Docs, 2024).
Mariam completed a Master of Fine Arts in Documentary Media at Toronto Metropolitan University.

Aizzah Fatima, Advisory Committee
Aizzah Fatima is an award-winning filmmaker, actor, playwright, comedian and ex-Google engineer. She has been featured on NPR, The Guardian, Woman’s Hour (BBC), The Wall Street Journal, Newsweek, Time Out, The New York Times and The Huffington Post.
Aizzah starred in, produced and wrote the award-winning feature film Americanish which was released by Sony International for worldwide distribution in November 2023. She is currently recurring as Medical Examiner Annemarie Mercer on Law & Order (NBC). Other TV acting credits include New Amsterdam (NBC), Blue Bloods (CBS), High Maintenance (HBO), The Code (CBS), Mr. Robot (USA Network), The Good Wife (CBS).
She received a Becoming America grant through Pop Culture Collab and is a recipient of The Doris Duke Foundation for Islamic Art grant with Brooklyn Children’s Theatre.
Aizzah received her Master in Fine Arts in Writing for Film & TV from Emerson College and is a graduate of the American Academy of Dramatic Arts.

Cadar Mohamud, Advisory Committee
Cadar Mohamud is a first-generation Somali Canadian storyteller and the founder of The Digital Sisterhood (TDS), a media platform dedicated to amplifying the voices of Muslim women.
Established in August 2020, TDS aims to unite Muslim women globally by creating spaces for authentic storytelling and challenging prevailing stereotypes about their lives and identities. Cadar’s vision for TDS is to empower Muslim women to reclaim their narratives and share their stories, thereby countering the often one-dimensional portrayals of their experiences in mainstream media.
Under her leadership, The Digital Sisterhood has evolved into a chart-topping podcast since its inception in 2021, garnering over 10 million listeners and a significant social media following. The podcast addresses crucial topics such as mental health, domestic violence, and identity, aiming to foster community and inspire change through powerful narratives.
Cadar holds a Bachelor of Arts in Human Rights and Equity Studies from York University, which she completed in 2020.

Sikandar Atiq, Advisory Committee
Sikandar Atiq is the Chair of the Mosquers Film Festival, one of the world’s largest film and arts festivals for Muslim creatives. He is also the President of Next Equities, a growth and venture capital fund.
Professionally, Sikandar previously worked at Goldman Sachs and has had several successful entrepreneurial ventures and exits. He has been selected as a 2023 Edifier by Edify Magazine and was named a Finalist for the EY Entrepreneur of the Year Award. He also serves on the Mayor’s Advisory Council on Business Growth and Opportunities in Edmonton and is a member of the Young Presidents’ Organization.
Sikandar has been involved with the Mosquers since day one—first as an amateur filmmaker, and more recently on the Board. As Chair of the Mosquers for the past five years, Sikandar has overseen its growth from a local grassroots film festival to a globally recognized and respected arts and film festival with attendance, submissions, and exposure from across North America and the world.
Sikandar received a Bachelor of Commerce with Distinction from the University of Alberta, and MBA from New York University, Stern School of Business where he was an InSITE Fellow and the President of the Stern Private Equity Club.

Timaj Garad, Advisory Committee
Timaj is an Ethiopian-Harari multi-disciplinary artist, community organizer and arts funder.
Previously, as the Senior Manager, Outreach & Access at Toronto Arts Council (TAC), Timaj supported outreach and access to initiatives. She has led development of and now manages the Black Arts Program—a dedicated funding program for Black artists, and Black-led, Black-serving, and Black-focused artist collectives and arts organizations.
Timaj is also a practicing spoken word artist, singer, and songwriter, performing, facilitating workshops, and hosting arts-based events both locally and globally. Some notable events featuring performances include Muslimfest, Reviving the Islamic Spiriting, the Being ME conference, Aga Museum’s Moonverse showcase and approximately 300 other events and engagements within the Muslim community and beyond.
Timaj believes in the transformative power of the arts to strengthen communities and is deeply passionate about creating greater access and amplifying the arts in Toronto’s underserved communities.

Dr. Zainub Verjee CM, Advisory Committee
Dr. Zainub Verjee CM is a prominent advocate for art as a public good. In recognition of her over four decades of leadership in cultural policy, cultural diplomacy, cultural planning and institution-building and shaping Canada’s arts landscape, she was appointed to the Order of Canada.
In 1989, she co-founded and co-directed In Visible Colours: An International Women of Colour and Third World Women Film/Video Festival and Symposium. This is regarded as “the critical and foundation film festival in Canada”.
As a scholar, she has been part of many research projects and think-tanks to strengthen post-secondary art education in Canada and Internationally as well as published extensively. In addition, she has been the recipient of many funding awards and facilitated over 100 assessments. A 2020 recipient of the Governor General’s Visual and Media Arts Award, Zainub is celebrated for her contributions as an artist, curator, writer, and public intellectual.
Recognizing her extraordinary contribution to arts and culture, she was conferred with honorary doctorates by OCAD University and NSCAD University, as well as Simon Fraser University and University of Victoria. She is Senior Fellow, Massey College, University of Toronto, a Fellow at McLaughlin College, York University and currently serves as Executive Director of Ontario Association of Art Galleries.

Glossary of Terms
Narratives are shared stories which help to shape our consciousness and how we navigate our way through the world. These stories can influence beliefs, behaviors, and norms. Narrative change is about long-term efforts to elevate certain values – in our case these are related to racial justice, community, and safety – and diminish others so that we can engage different audiences and decision makers.
While traditional metrics of reach—how many people watched, listened to or other otherwise experienced a story or production, are certainly important to an extent, high-impact media projects don’t necessarily only mean the projects with the biggest audiences. Tracking community engagement, media coverage, social change, community change, positive policy outcomes, increase in diversity and representation, community empowerment, attention from influential people, and internal capacity building can all be ways to measure the impact of a particular narrative.
Diverse audiences refer to a wide range of individuals with varying backgrounds, experiences, and perspectives who engage with cultural and artistic content.
Refers to the set of ideas, practices, beliefs, and objects that are prevalent and widely engaged in mainstream society at a given time. It is often shaped by mass media, technology, and trends, making it dynamic and ever evolving. This cultural phenomenon influences and is influenced by societal values and norms.
Refers to projects that incorporate multiple disciplines. For example, a music performance that incorporates video art.
A scripted podcast is a podcast that uses a written script for each episode. Scripted podcasts are also known as fiction podcasts or audio dramas.