Congratulations to our 2023 Content Canada Delegation! Inspirit is proud to support a talented group of Muslim creatives to attend this year’s Content Canada gathering. Meet Inspirit’s 2023 Content Canada Delegation: Panta Mosleh is a graduate from Groundlings School of Comedy in Los Angeles and a recipient of the 2021 SNL scholarship, Panta Mosleh is … Continued
Q&A with Arij Mikati For Session #3, Arij Mikati participated as a guest speaker. As the Managing Director of Culture Change at Pillars Fund, Arij presented their work in advancing narrative change for Muslims in the United States. After Arij’s presentation, the Lab Cohort asked questions around: The idea that Muslim creatives don’t necessarily need … Continued
Identifying Narratives The Cohort was introduced to the concepts of narratives, deep narratives, stories, and messages, and was asked to identify these elements in Mustafa the Poet’s performance of “Stay Alive,” as well as his acceptance speech for Alternative Album of the Year at the 2022 Juno Awards. [vc_video link=”https://youtu.be/uTkNSuOzMBo”][vc_column_text]Below are some examples of each element, identified … Continued
Time Travel through Pop Culture and Media In their inaugural session, Cohort participants were asked to talk about the first time they felt represented in pop culture; all said they had no early memories of pop culture representation, except for one participant who grew up in their parents’ home country. This individual didn’t experience the … Continued
In April 2022, we invited two consultants to collaborate with us on the development of a five-month program for a Cohort of Muslim creatives and content creators to collaboratively design and develop a Muslim narrative system. The Cohort program, developed and designed by Sameena Eidoo and facilitated by Rabiah Ahmed, is a series of narrative … Continued
Below is a list of terms and their definitions, as used throughout the Lab: Message: Hashtags, slogans, ideas, and taglines that serve as reminders of what we think and how we might choose to act. They are most often used in the context of campaigns and strategic communications. The best of them become narratives. [1] … Continued
Stories are fascinating and curious things we’ve passed down through generations since forever. They hold fragments we make up about ourselves in fantastical characters and journeys, but also little parcels of truth about where we come from and who we are. Stories have a special kind of allure—they give us the bits and pieces that … Continued
Labs can go many different ways. We’ve spent a lot of time building a model that we think will work. We know the landscape, or “ocean”, needs an entirely different outcome. And our start is the Narrative Change Lab. To develop the foundations for the Lab, we explored four critical questions: What do current … Continued
Setting out to clearly define our Lab has been tricky, but necessary. We work with narratives, but what defines a “narrative? “What is a “narrative system?” For the purpose of our Lab, we have adopted definitions from Race Forward’s Butterfly Lab. We view narratives as, “An array of related and connected stories and messages … Continued
The current landscape for Muslims in Canada is dominated by bad narratives. We approach narratives as a collection of thousands of interconnected stories that together tell us how we should feel, view, and relate to a specific subject, person, and community. Narratives are recognizable to both individual and society because when repeated and sustained long … Continued
