Inspirit was featured in New Canadian Media’s recent story on narrative change. CEO Sadia Zaman, Program Manager Angie Balata, as well as Lab Cohort members Adnan Khan and Yazmeen Kanji discuss the Narrative Change Lab and its work to shift narratives about Muslim Canadians. Read New Canadian Media’s feature here.[mk_divider] An excerpt from the article: … Continued
Inspirit was featured in The Philanthropist Journal’s recent story on narrative change. CEO Sadia Zaman discusses the Narrative Change Lab and strengthening the Foundation’s support of Indigenous narrative sovereignty. Read The Philanthropist Journal’s feature here.[mk_divider] An excerpt from the article: In 2019, Sadia Zaman, then a new CEO at the Inspirit Foundation, pressed pause on … Continued
Q&A with Arij Mikati For Session #3, Arij Mikati participated as a guest speaker. As the Managing Director of Culture Change at Pillars Fund, Arij presented their work in advancing narrative change for Muslims in the United States. After Arij’s presentation, the Lab Cohort asked questions around: The idea that Muslim creatives don’t necessarily need … Continued
Media Release – Download the PDF version Inspirit Foundation Announces Cohort of Muslim Creatives and Content Creators for Narrative Change Lab TORONTO, August 17, 2022 — Seventeen Canadian Muslims from across the country have been selected to join the inaugural Cohort of Inspirit Foundation’s Narrative Change Lab (NCL). The Narrative Change Lab aims to shift the story … Continued
Identifying Narratives The Cohort was introduced to the concepts of narratives, deep narratives, stories, and messages, and was asked to identify these elements in Mustafa the Poet’s performance of “Stay Alive,” as well as his acceptance speech for Alternative Album of the Year at the 2022 Juno Awards. [vc_video link=”https://youtu.be/uTkNSuOzMBo”][vc_column_text]Below are some examples of each element, identified … Continued
Time Travel through Pop Culture and Media In their inaugural session, Cohort participants were asked to talk about the first time they felt represented in pop culture; all said they had no early memories of pop culture representation, except for one participant who grew up in their parents’ home country. This individual didn’t experience the … Continued
In April 2022, we invited two consultants to collaborate with us on the development of a five-month program for a Cohort of Muslim creatives and content creators to collaboratively design and develop a Muslim narrative system. The Cohort program, developed and designed by Sameena Eidoo and facilitated by Rabiah Ahmed, is a series of narrative … Continued
Below is a list of terms and their definitions, as used throughout the Lab: Message: Hashtags, slogans, ideas, and taglines that serve as reminders of what we think and how we might choose to act. They are most often used in the context of campaigns and strategic communications. The best of them become narratives. [1] … Continued
Stories are fascinating and curious things we’ve passed down through generations since forever. They hold fragments we make up about ourselves in fantastical characters and journeys, but also little parcels of truth about where we come from and who we are. Stories have a special kind of allure—they give us the bits and pieces that … Continued
Labs can go many different ways. We’ve spent a lot of time building a model that we think will work. We know the landscape, or “ocean”, needs an entirely different outcome. And our start is the Narrative Change Lab. To develop the foundations for the Lab, we explored four critical questions: What do current … Continued
